The new strategic brand management creating and sustaining brand equity long term Kapferer, Jean-Noel

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Material type: Text

TextPublication details: UK: Kogan Page, 2004.Description: 497 pISBN:

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Current library	Call number	Status	Date due	Barcode
UMT Main Campus	658.827 KAP-N (Browse shelf(Opens below))	Available		35112

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