Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] / by Shahzad Ali
Material type: TextPublication details: Lahore : UMT. School of Business and Economics. Department of Management, 2022Description: 176 p. CDSubject(s): DDC classification:- TP 658.8343 SHA-D
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Report presented in partial requirement for Ph.D. degree in Management
Advisor : Dr. Sarwar M. Azhar Ph.D. School of Business and Economics 2022 12004051007
School of Business and Economics
English
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