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Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] /

Shahzad Ali

Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] / by Shahzad Ali - Lahore : UMT. School of Business and Economics. Department of Management, 2022 - 176 p. CD

Report presented in partial requirement for Ph.D. degree in Management
Advisor : Dr. Sarwar M. Azhar

English

Subjects--Topical Terms:
Management
Marketing
Internal and external employer brand

Dewey Class. No.: TP 658.8343 / SHA-D

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Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] /