Study on brand shift by consumers of selected consumer products [MBA programme] (Record no. 57731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nas a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 32108 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140630s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TP 658.8342 |
| Item number | MAH-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahmood, Nosheen |
| 245 ## - TITLE STATEMENT | |
| Title | Study on brand shift by consumers of selected consumer products [MBA programme] |
| Statement of responsibility, etc | Mahmood, Nosheen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lahore,Pakistan: |
| Name of publisher, distributor, etc | University of Management and Technology, |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 p. |
| 500 ## - GENERAL NOTE | |
| General note | Report presented in part requirement for MBA final Advisor : Dawood Ilyas Butt |
| 546 ## - LANGUAGE NOTE | |
| Language note | EN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses and Term Papers |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2014-04-17 | TP 658.8342 MAH-S | 39334 | 2014-06-30 | 2014-06-30 | Theses and Term Papers |
