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Study on brand shift by consumers of selected consumer products [MBA programme]

Mahmood, Nosheen

Study on brand shift by consumers of selected consumer products [MBA programme] Mahmood, Nosheen - Lahore,Pakistan: University of Management and Technology, 2000 - 244 p.

Report presented in part requirement for MBA final Advisor : Dawood Ilyas Butt

EN

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: TP 658.8342 / MAH-S

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Study on brand shift by consumers of selected consumer products [MBA programme]