Neuromarketing in action : (Record no. 112975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00952cam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17827423 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190620095858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130726s2014 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749469276 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Edition number | 23 |
| Item number | GEO-N |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Georges, Patrick M. |
| 245 10 - TITLE STATEMENT | |
| Title | Neuromarketing in action : |
| Remainder of title | how to talk and sell to the brain / |
| Statement of responsibility, etc | by Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 270 p. : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neuromarketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SCIENCE / Life Sciences / Neuroscience. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Industries / Retailing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Sales & Selling. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Consumer Behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Georges, Patrick, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Badoc, Michel. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UMT Main Campus | UMT Main Campus | 2019-06-20 | 658.80019 GEO-N | 129982 | 2023-11-16 | 2019-06-20 | Books |
