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Neuromarketing in action :

Georges, Patrick M.

Neuromarketing in action : how to talk and sell to the brain / by Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc - London : Kogan Page, 2014 - ix, 270 p. : illustrations ; 24 cm

ISBN: 9780749469276 (pbk.)

Subjects--Topical Terms:
Neuromarketing.
BUSINESS & ECONOMICS / Marketing / General.
SCIENCE / Life Sciences / Neuroscience.
BUSINESS & ECONOMICS / Industries / Retailing.
BUSINESS & ECONOMICS / Sales & Selling.
BUSINESS & ECONOMICS / Consumer Behavior.

Dewey Class. No.: 658.80019 / GEO-N

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Neuromarketing in action :