Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins, and Orville C. Walker - 8th ed. - New York : McGraw-Hill, 2013 - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377 (pbk.)
Marketing--Management.
658.8 / MUL-M
Marketing management : a strategic decision-making approach / John W. Mullins, and Orville C. Walker - 8th ed. - New York : McGraw-Hill, 2013 - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377 (pbk.)
Marketing--Management.
658.8 / MUL-M
