Browsing by Author "Hasnain Raza"
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Item Sensor network for remote position sensing(2010) Hasnain Raza; Muhammad Umair; Muhammad Hushaam; Mubasher Hassan BhattiItem SOCIAL MEDIA MARKETING AND BRAND LOYALTY(UMT. Lahore, 2024) Hasnain RazaSocial media marketing (SMM) is gaining attention by the marketers and their organizations. Due to digital advancement, every individual is available on the internet 24/7. This study aims to identify the impact of SMM in enhancing brand loyalty (BL). Besides, the mediating effect of purchase intention (PI) is identified on the above relationship.Item Taleem aur mazoori aik safar(UMT, Lahore, 2025) Hasnain Raza