“IMPACT OF PROJECT MANAGEMENT PRACTICES ON CLIENT AGENCY RELATIONSHIP WITH MODERATING ROLE OF CORPORATE REPUTATION”

Ihtisham Khaliq2025-09-242025-09-242021https://escholar.umt.edu.pk/handle/123456789/6831This current research intends to examine the dimensions of agency performance in advertising agencies and their impact on the relationship quality between advertising agencies and its clients. It is well documented in the literature that continuing long-term relationships is a key important for advertising agencies in this competitive environmenen“IMPACT OF PROJECT MANAGEMENT PRACTICES ON CLIENT AGENCY RELATIONSHIP WITH MODERATING ROLE OF CORPORATE REPUTATION”Thesis