Irbaz Khan, Muhammad2012-07-162012-07-162012-07-05Paper presented at 2nd International Conference on Contemporary Issues in Business Management (ICIBM-2012), 4th – 5th July 2012, Lahore - Pakistanhttps://escholar.umt.edu.pk/handle/123456789/561Tourism education plays a vital role in promoting tourism. This is the core foundational platform where from emerges tourist guides and tourism administrators. In tourism education classroom, appreciations, rewards and mutual competitions are considered sufficient as attention capturing techniques, but there is another newly evolving technique that is asserting its significance day by day. Humor is an emerging technique now in tourism education classroom. Humor has been finding its place and getting more and more productive and positive effects on learners in improving pleasantness of their personality. Researchers and experts are emphasizing that humor is always engaging and engagement is the key factor towards participator’s involvement. Humor as a motivational tool in tourism education classroom, in this global economic set up hit by recession, is the most economical technique that can be practiced and availed of even by poor countries of the world. It casts nothing but proves more fruitful. MuhammadTourism educationHumorTourism promotionArticle