Asim Sultan2025-08-082025-08-082020-09-26https://escholar.umt.edu.pk/handle/123456789/4655Neuromarketing is an emerging subject within the domain of marketing. Neuromarketing uses the tools of Neuroscience to study and understand marketing issues. This paper presents a comprehensive study on the application of Neuromarketing by using a commercial and easy to use EEG device called ‘Emotiv Insight’. This study evaluates the effectiveness of two types of social media videos used for destination image development, Induced/commercial oriented content and Organic content (where content is made by without commercial interest such as Vlogs classified as UGC-User Generated Content). Experimental research using ‘Emotiv EEG’ in a controlled environment conducted with a total of 30 Participants (20 males, 10 females), age range 18 to 26.en-USThesis