Syed Muhammad Ali Raza2025-08-062025-08-062023-12-05https://escholar.umt.edu.pk/handle/123456789/4454This MS-level research project explores the complex terrain of air cargo management, aiming to comprehend and devise strategies through a dynamic capability framework for its adaptation in the face of the diverse problems presented by the worldwide pandemic and other influencing variables. The research used a qualitative approach, which entailed conducting in depth interviews with 10 top senior airline professionals managing over 16 airlines operating to and from 07 international airports in Pakistan. These industry experts were recommended to us by the PIFFA (Pakistan International Freight Forwarding Association). The interviews were transcribed with great attention to detail and then analyzed using NVIVO 14en-USThesis