Musadaq Sultan2025-09-132025-09-132024https://escholar.umt.edu.pk/handle/123456789/6294This research explores science communication practices among faculty members at public sector universities in Punjab, Pakistan. Using a qualitative approach, it adopts thematic analysis of 10 in-depth interviews of faculty members from diverse backgrounds to examine existing practices, motivations, and barriers to science communication. It also studies strategies to promote science communication among faculty members.enThesis