Asma Zahid KhanAnam ArshadMuhammad Husnain AliNadia NawazZoofishan Abid2025-11-222025-11-222014https://escholar.umt.edu.pk/handle/123456789/11685The aim of our study is to identify the problems regarding entrepreneurs who face problems entering into the market. We have studied the management issues arising in Bahawalpur Motors Limited (BML), an automobile company specialized in Motorcycle.BML follows mechanistic structure .BML recognized the growing need for low-cost and fuel-efficient motorcycles in Pakistan due to rising fuel prices and humble finances of the eneral masses. BML has entered the tough and competitive market of motorcycle manufacturing with lower prices and higher performance of their bikes. We have conducted our study through qualitative method the lack of primary organization backbone which is human resource department should be considered.enThesis