Syed Sumama Zia Bukhari2025-09-122025-09-122024https://escholar.umt.edu.pk/handle/123456789/6281The study examines the impact of Mukbang (eating broadcast) YouTube videos on the physical well-being of the youth in Lahore, Pakistan. With the increased concern over lifestyle and dietary habits among the youth, this research aims to check whether exposure to such content influences physical health outcomes among youth in Lahore.enThesis