Akif Wasim2025-09-132025-09-132024https://escholar.umt.edu.pk/handle/123456789/6290One-sided nature of Parasocial Interaction describing the intimacy as absent owning to the entire connection being solely existing in one’s mind (Jones, 2013). The primary objective of the study is to examine the significant relationship between Parasocial Interaction and Voting Behavior among university students, with a particular focus on the mediating role of Attitude Certainty in this relationship.enThesis