Zareen Anees Khan2014-01-272014-01-272013https://escholar.umt.edu.pk/handle/123456789/955This project covers various areas in the light of electronic media, mainly advertisements, and how do they reflect and affect human minds. The focus is on the eastern mind colonialisation which converts into cultural imperialism. The project also indicates the major factors of how electronic advertisements retain in the minds of eastern communities and how this tries to manipulate their own culture and lifestyle. This paper would include selected electronic advertisements from all over Pakistanwhich shows the negative side of Pakistani media because of it being controlled by media tycoons. A group of 100 people were consulted to assist this research project. By revealing the insights of those advertisements, the results would be exposed to the public and hence, would improve Pakistani media on promoting their culture instead of converting into westernization.enMA ThesisElectronic AdvertisementsThesis