HAMZA MEHMOOD F2020277012 ASIM MUNIR F20202770042025-10-222025-10-222022https://escholar.umt.edu.pk/handle/123456789/9303The main objective of this research is to study the effect of Artificial Intelligence at performance of the HR/TA department. Examining the relationship between dependent variable (Organization’s performance) and independent Variable (Impact of artificial Intelligence) and what is the effect of mediators (Employer Branding, HR/TA Managers Satisfaction, Task Performance and Work Interaction). The main purpose of the study is to determine the performance of the organization after using AI tools in HR department and which mediator factor influence more at organization’s performance.enThesis