ANKA ZAHEER2025-08-212025-08-212019https://escholar.umt.edu.pk/handle/123456789/4995BRAND is an identity. It is a basically a kind of goods products which produces under specific company or institute or a name. A brand is a name or logo or an identity gave to the product or services, such as that it take on an id name by itself. A brand differentiates a good from the similar to other products and its edit to charge on high premium, and in return for a clear the identity and greater the faith in its function, we would defines the Brand as a collection of stable and in stable aspects of design to develop knowledge of identify and awareness among the audience. It is for to make the repute of good, personality, places or industries. Branding has become most powerful source competition strategies for the successful organizations in fashion industry. Brand is design to develop awareness. The creation of brand that are different from the competitions this is the main idea or purpose of branding. There are two main career focused in fashion world: fashion design and fashion merchandising in each of these areas many offers are available to properly motivated and educate individual. Every part of fashion industry is diverse therefore there different titles are used tend to be for same positions. Success in fashion design career requires the ability to conceptualize and produce clothing and accessories. Fashion merchandising fashion marketing and business careers are all popular degrees for fashion merchandizing careers. In the addition of knowledge of trend forecasting qualities and the ability to work in a budget are very important. Most fashion merchandising careers requires excellent negotiation, mathematical and budgeting skills.en-USThesis