Areesha Maqsood F2021392060 Abdul Rehman Asad F2023471004 Guffran Murtaza S2021392003 Hamad Noor F2021392207 Ayesha Tahir F20213922102025-09-302025-09-302025https://escholar.umt.edu.pk/handle/123456789/7413Pawsitive Treasures is an online pet supply business focused on providing high-quality, affordable, and convenient pet care products across Pakistan. This marketing plan explores strategies to bridge gaps in the existing pet care market by identifying unmet customer needs and leveraging Blue Ocean Strategy principlesen-USThesis