Humda Khan2025-08-212025-08-212018https://escholar.umt.edu.pk/handle/123456789/4956The aim of this dissertation is to explore new dimensions in graphic design. It is an endeavor to change advertisement and marketing culture in Pakistan through installation art. Indoor installation art will benefit product manufacturers and retailer’s indoor product displays due to installations high-tech appeal. The concept of indoor installation art will encourage local brands to compete with the ideas floating on international level. Refashioning the graphic advertisement culture by experimenting with new concepts of blending art and design to promote products is the key focus of this installation.en-USThesis