Imran Sadiq2012-07-162012-07-162012Paper presented at 2nd International Conference on Business Management, 28th – 29th March 2012, Lahore - Pakistanhttps://escholar.umt.edu.pk/handle/123456789/554The saturation of retail markets in the developed countries and the growth potential of Asian markets are enticing the big retailing giants to enter the business markets of countries like Pakistan whose retail potential is expected to be $42 billion.enRetailingBusiness MarketingOther