Aqsa Majeed2025-11-282025-11-282024https://escholar.umt.edu.pk/handle/123456789/13442The present study is conducted to understand the narrative constructed through digital media by the political parties. The study is qualitative and based on Daiute's (2014) theory of narrative analysis of interactive digital discourse and Fairclough's (1989) model of critical discourse analysis. The study is based on the Twitter sphere, and the political postings by PTI and PML are analyzed under the selected framework. 5, 5 posts are selected from both parties as the sample of the study posted on pre- and post-regime perspectives on April 10, 2022, in Pakistan. The study is intended to find the construction of a narrative and the core analysis of pre- and post-regime political postings used in the narrative. The study reveals that political parties use narrative and subsidized strategies to gain public favor. PMLN idealizes their past ruling time, while PTI compares progress with international scenarios. Both parties use discursive strategies to justify their actions, focusing on their positive performance and comparing their policies to those in power. Both parties construct their character as positive and close to the public, emphasizing empathy and concern for the general population. These strategies aim to gain moral support and justify their conduct in front of the public. The current study is descriptive, and it focusses on issues that are relevant to the general public right now. The study gives us the ability to comprehend the narratives of political parties, both when they are in power and when they are not. This study contributes to a better understanding of digital discourse by providing insight into its plotting, constructions, purpose of narratives, and character mapping, all of which are ways in which political parties portray themselves in front of people in specific situations.en-USThesis