Adnan Ahmad Khan Lodhi2025-08-252025-08-252023https://escholar.umt.edu.pk/handle/123456789/5221In the highly viable beverage industry, pictorial appeal shows a dire response in enticing consumers and distinguishing products from contenders. This thesis explores the connotation of packaging design and overall pictorial appeal in boosting sales and presents a deliberate approach for Maza Juice, a local juice brand, to compete with international juice brands. By leveraging operative packaging design stratagems, Maza Juice enrich brand visibility, develop consumer acuity, and eventually increase sales in the market.en-USThesis