Syed Shahid Hussain2016-04-062016-04-062015https://escholar.umt.edu.pk/handle/123456789/1674Supervisor Dr. Sarwar M. AzharKnowledge management has become a hot cake for business organizations in the competitive landscape of the twenty-first century. Theextent literature is persistently holding the intention of theprominent researchers, practitioners and businessmen towards this ever growing field of knowledge management. There are two schools of thought exist in the extant literature while making any knowledge management strategy; system-oriented approach and human-oriented perspective. The later one has become the center of consideration for the researchers in the literature but despite of having strong theoretical evidence,the first one i.e system-oriented approach is hardly examined empirically in the literature.This study however, is an attempt to investigateempirically the role of knowledge management strategy (KM focus strategy) on the organizational creativity and performance and develop an integrative research model.The survey is carried out across the country and total 216 respondents from 30 privately-run business organizations have filled out the questionnaires. Several hypotheses are tested by using SPSS statistical tool and it is observed that system-oriented approach is effective in Pakistani context.The study invites the future researchers to replicate the same study in other sectors of Pakistan, and other developing countries.MS ThesisKM focus strategyTacit-orientedExplicit-orientedKnowledge creation processOrganizational creativityThesis