Ayesha Amjad2018-02-262018-02-262017https://escholar.umt.edu.pk/handle/123456789/2780Supervised by: Miss Ayesha KhanWith the passage of time the essence of the cultures in world is kept revived by cherishing it in different ways. One of which is arranging festivals based on the specific culture's theme. By arranging such festivals people gather socially and get to know a lot about the specific culture, its background and history and also cherish it at same time. For this purpose a festival based on Punjabi culture arranged by Punjab government is being promoted through a campaign which includes streamers, posters, invites and brochures that would be designed to promote this festival and to gather as much a crowd as possible.enCultures in worldFestivals peopleMS ThesisThesis