Jawaria Saleem2025-09-182025-09-182024https://escholar.umt.edu.pk/handle/123456789/6539This study examines the portrayal of stereotypes in Pakistani children's television commercials through the lens of Critical Race Theory (CRT). It aims to analyse how language, imagery, and narratives contribute to the construction of stereotypical identities within these commercials. The research objectives include exploring the depiction of stereotypes outside Pakistani children's TV commercials, examining the role of language and visual elements in shaping stereotypical narratives within selected commercials, and investigating how these commercials participate in shaping conventional identities through specific representations.enThesis