Arsalan Mahmood2025-08-212025-08-212013https://escholar.umt.edu.pk/handle/123456789/4926The aim of this study is to empirically investigate the factors of supply chain integration (supplier, internal or customer) on certain supply chain performance measures (Flexibility, Resource and Output). Data collected from 74 respondents in Pakistan for analyzing the relationship between the study variables.en-USThesis