Ubaidullah Dogar2025-09-152025-09-152023https://escholar.umt.edu.pk/handle/123456789/6345This study's main goal was to learn more about the tourism growth and factors of tourism. Data was gathered from 384 random travelers and tourist from Lahore. To analyze the data, various statistical methods were used in SPSS. The results of the study showed a strong and relevant connection between the factors of tourism and tourism growth. Our findings are helpful for enriching the literature review and policy makers.enFACTORS AFFECTING TOURISM GROWTH IN PAKISTANThesis