Taskeen Afaq2025-09-232025-09-232019https://escholar.umt.edu.pk/handle/123456789/6782Advertisement plays an emerging successful roll in the present scenario and has completely transformed the society. Our media experts are putting great efforts to change public health related attitudes regarding smoking still it is believed that anti-smoking media campaigns are less productive and less effective. The study evaluated the impact of smoking-preventive messages regarding smoking cessation intentions.enThesis