Muhammad Imran Baig2025-09-132025-09-132023https://escholar.umt.edu.pk/handle/123456789/6319A substantial amount of literature has identified that people have increasingly used social media as an easier source to seek health-related information, offering positive benefits for managing their healthcare. However, this increasing trend has also led to the rise of self medication practices, which can have serious harmful effects, especially in a country like Pakistan, where healthcare services are inadequate.enThesis