Awais Anjum, Muhammad2018-02-262018-02-262017https://escholar.umt.edu.pk/handle/123456789/2743Supervised by: Inam-Ul-HaqThe present study was focused on exploring the notions and perspectives of self-realization among university students in terms of fashion trends. A comparison of the perspectives GCU and UMT students was performed. The study used a descriptive qualitative research design. Purposive sampling was used for selecting thirteen (13) participants. Semi-structured interviews were used for data collection. Thematic analysis was applied for analyzing the data. The findings resulted in the formation of a number of master themes and sub themes. The master themes included: fashion consumption, the Self-realization, fashion and self-realization, and Influence of consumer culture on lifestyle choices. The participants identified fashion as being important for them in terms of psychological, social, emotional, cultural and financial dimensions. Also, differences were seen in the perspectives offered by the students from both universities.enFashion TrendsFashion ConsumptionM.Phil ThesisThesis