Maryam Siddique (S2021277008) Shabana Khan (S2022277021)2025-10-162025-10-162024https://escholar.umt.edu.pk/handle/123456789/9057The research problem observed that the most important I need to understand the digitization of tourism or can get established and what are the different factors of tourism enablers are effecting potential in tourism. Tourism is a rich and varied socio-economic activity that permeates our global society. Digital tourism is the digital support of the tourist experience. The research explores how information and communication technology is changing marketing of tourism. The responses are collected from quantitative research method using different variables which help in investigating the impact of digitization of tourism (independent variable) on moderator (Tourism enablers) and Potential in Tourism (dependent variable).enThesis