Fajar Hassan2025-11-212025-11-212022https://escholar.umt.edu.pk/handle/123456789/11369The apparent end of colonialism and colonial empire ignited the new scope and trend that revolves around the edifice of post-colonialism, post-colonial literature or post-colonial studies. The pressing memories that are stamped on the psyche of once colonized population are voiced out by post-colonial countries.” The notion of post-colonialism takes its inherent roots from colonialism and studies the after effects of response and resistance to the legacy of colonizers” (Arora).This dissertation will however demonstrate- how Media studies have expanded significantly above and beyond from few past decades and how with the invention of mediascape, post-colonial theories are inculcated with media theory making it a ‘Post-colonial media theory’ for re-politicizing Western assumptions (Saglier and Rodriguez). With the help of Qualitative research, the gaps in this research paper will be filled bringing a new approach and study area for future researchers. A comparative analysis will be applied to this study of digital aesthetic art that how Black Africans and Pakistani Muslims moved way past the active resistance and are displaying ‘Passive resistance ‘with the help of post-colonial screen literature. Taking three distinct yet somewhat aligned areas( sports anthems/songs, content creators/ influencers and advertisements/commercials) into consideration the study will explore the focal point of discrimination which both the ethnicities have faced from centuries till this modern ear. Although the shadow of colonialism doesn’t let us forget the image of ‘other’ and ‘racial discrimination’ even in a post-colonial setting but through electronic/mass media’s resisting practices we will be able to locate the ways to somehow eradicate these prevalent practices.enThesis