Nida Azhar2025-09-012025-09-012024https://escholar.umt.edu.pk/handle/123456789/5785This study examines the influence of social media on hegemonic beauty standards and its impact on the body image of female students at a private university in Lahore. This study highlights the crucial role of social media in constructing contemporary prevalent beauty standards among females at a private university in Lahore Pakistan. For this purpose, twenty females aged between 19 and 25, participated in this qualitative research study. The data was gathered through in-depth interviews using open-ended questions and a purposive sampling technique. During the interviews, all the participants expressed disagreement with the beauty standards promoted by social media, highlighting reoccurring themes.en-USThesis