Ali A1 Aas2025-09-262025-09-262015https://escholar.umt.edu.pk/handle/123456789/7158This study investigates awareness level of the electricity consumers of Lahore Electric Supply Company (LESCO). Lindenmann Model has been used to assess the level of awareness given by the LESCO Public Relations Department to the electricity consumers. The research is quantitative in nature and the data has been collected through structured questionnaire with 25 closed-ended and one open ended question. The primary data of 497 electricity consumers from all the seven circles of Lahore region has been collected. The research includes both descriptive as well as inferential statistics like pie charts, histogram in descriptive portion and correlation regression analysis in inferential portion. Correlation's results show that there exists a 0.695 correlation that means both the variables are related to each other by almost 70 percent, which is a good correlation. Results of regression also state the same fact by showing the value of coefficient which is 0.695 that shows one-unit change in LESCO. Media awareness brings 0.695 or almost 0.7 units change in Consumer Satisfaction in positive direction. Moreover, different tests such as t-test, Chi square test and Combach alpha coefficient test have also been applied in order to check the reliability, stability and significance of the study. That actually proves the theory that increasing the media awareness by LESCO Organization will give its consumers more satisfaction. As per analysis of research and hypothesis, it has been concluded that the role of LESCO PR Department has not been effective in giving awareness to the consumers about the process of redressal the common electricity issues. Moreover, LESCO PR Department has also failed to build positive image of the organization in the mind of electricity consumers of LESCO. The research has also investigated that people usually do not follow the instructions given by LESCO Public Relations Department for the resolution of the electricity issues. Further, it has also been found out that LESCO Public Relations Department does not use all communication sources for the awareness of the consumers.enThesis