AYESHA JAVED2025-08-212025-08-212019https://escholar.umt.edu.pk/handle/123456789/4994Brands are among the most popular properties of companies and, ultimately, the management of manufacturers is a key activity in many companies. Although companies often focus their branding efforts on growing products and corporate brands, it can also be used in the area of human resources management. Brands are all around the Pakistan - no matter what we do, or where we. As customers we are bombarded by descriptions of logos and advertising campaign every day. After the development of particular brands, its promotion is one of the essential characteristics of marketing. Furniture and related products are one of the essentials for decorating interior. Where market is already occupied by big brands like Kalamkar, Wing Chair, Fantac Furniture, NM furniture, Ahad Signature Home etc. Those brands run a heavy campaign and are considered the most popular local brands in the market. Herein, and approach to develop the campaign for advertising/marketing of Heaven Furnishers. A good name in a small medium enterprises is tried to be accomplished. Heaven Furniture is the high-end furniture manufacturing company that offers unique ideas for innovative design and high quality products. Heaven furnisher’s line is purely classic, yet modern contemporary yet timeless in elegancy, yet a fusion of contemporary and classical style, comfort design and durability. They work hard to offer clients a unique touch of creativity or artistry, delivering their home style, sophistication, grace, and wide range of deigns and exotic material rich in details. Heaven offer a wide range of residential furniture, ranging from oriental carving of yore to contemporary classic pieces embodying the modern lifestyle. They have the ability to tap into nature and through stylistic details from different cultures, we can create an attractive resemblance, a complete environment and a fascinating royal atmosphere. This is the world of Heaven Furniture.en-USThesis