SARA KHAN2025-11-202025-11-202015https://escholar.umt.edu.pk/handle/123456789/11130ABSTRACT The study is a political rhetorical analysis of the pre and post election 2013 speeches of Imran Khan. The study explores the use of five canons of Aristotelian rehtoric i.e. Invention, Arrangement, Style, Delivery and Memory by the Pakistan politician. Also the study presents a comparative analysis of the pre and post election speeches. A total of 16 speeches of Imran Khan, 8 speeches from pre and post election era each were examined to collect data. The data was divided into both numerical and narrative data sets according to themes developed based on the Aristotelian Classical Theory of Rhetoric. Frequency count for the recurrent data was also evaluated to provide with the in-depth knowledge of the most recurring rhetorical device. In addition to frequency tables, the study was also illustrated with graphs to envision the reader with graphical representation of the comparative analysis of the pre and post election data. The analysis of the data exposes that Imran Khan effectively employed the canons of Classical Rhetoric. Imran Khan used Invention to construct arguments with assistance from the three modes of persuasion i.e. logos, ethos and pathos. From the analysis, it was exposed that Imran Khan used logos (logic) mostly to discover and present arguments both in Pre and Post Election speeches. Arrangement was used to organize the speech in a meaningful manner to intact the interests of the audiences. Style was employed to intensify the integrity of the arguments presented. Moreover, the analysis revealed that among the stylistic devices, tropes were used most frequently by the speaker. The canon of delivery was employed to create speeches to be more effective for the listeners. The analysis of the speeches revealed that Imran Khan used falling and rising of intonation to make his arguments sound phenomenon for his listeners. Lastly the canon of memory showed that Imran Khan employed mnemonic devices to bring support to his arguments. The findings of the study revealed that Imran Khan employed Aristotelian Rhetoric successfully to present his propositions attractively among his audiences. Keeping in view the limitations, the study nevertheless contributes to the teaching of art of public speaking and inculcates the political figures of Pakistan to enhance their speech deliverance strategies.enThesis