Nasir Mahmood2025-09-192025-09-192020https://escholar.umt.edu.pk/handle/123456789/6630The digitalization is redefining the position of news media throughout the globe due to its plethora of information and variety of sources available at any time with no cost. This flow of information and digital interaction is adapting the attitude of people regarding the perception of mainstream electronic media which has made affirmation of news outlets credibility highly debatable. The news and views of Pakistani channels are excessively shared on digital media for information or analysis where general public keenly discussed overt and covert agendas by mentioning its factual and presentational style.enThesis