Sadaf Roohi Tauqir2012-07-062012-07-062011Paper presented at 1st International Conference on Business Management, 5th – 6th January 2011, Lahore - Pakistan, 163-174.https://escholar.umt.edu.pk/handle/123456789/548The principal objective of the paper is to understand how stakeholder perceives the new system of VC appointment and selection in Pakistan. VC is the life line of higher educational institute and these higher educational institutes will equip graduates to face global competition and economic crises. Thus VC selection is very crucial when it comes to universities. The system selection and appointment of VC was changed as a result of higher education reform initiative introduced in 2002. Stakeholder perception will give practitioners an indication of how these reforms have been implemented. The paper used a qualitative approach of in depth interviews of 40 stakeholders. For this purpose semi structured interviews over a period of 8 months were conducted with VC, Ex VC, government officials and policy implementers. Basically the findings suggest that appointments at VC level are fraught with perceptual dichotomies and perceived bureaucratic attitudes. Further perceptual gaps among the various stakeholders on the merit and demerits of the new system ware identified. It is finally concluded that unless these perceptual gaps are bridged and proper steps taken to create an awareness of the merits, the implementation will be highly affective. Surprisingly a huge gap was identified among two different groups of stakeholders. This identified gap cove rs a main body of this paper. The main reason of this study is to inscribe the perception of stakeholders on this new system of VC appointment and selection. Their perception identifies an alarming situation which needs to be further researched.enHigher Education InstitutionsEntrepreneurEducational SectorOther