Hafiz Syed Muhammad Yasir2025-11-282025-11-282021https://escholar.umt.edu.pk/handle/123456789/13476The purpose of this study is to highlight the linguistic landscape of Lahore (Punjab, Pakistan). This research covers the discussion regarding the use of different languages in signage of Lahore, preferred languages, nativized ways of using English language, and different linguistic trends. This study is based on the features of linguistic landscape of Lahore. To collect the data, three areas of Lahore were selected based on the convenience sampling technique (as data was homogenous across the city) i.e. Thoker Niaz Baig, Township, Anarkali. Purposive sampling was under consideration as only text-based displays were considered to collect the data which showed the use of language in them. 300 pictures were taken with the help of a digital camera and were made limited to 220 after the refining process. Blurred and repeated photographs were excluded. Analytical parameters of Cenoz & Gorter (2006) were considered to analyze the data. Some guidance in analysis was taken from the study of Landry & Bourhis (1997)regarding the unit of analysis. Only text of different signboards was considered to analyze. Results revealed the presence of different languages i.e. Urdu. English, Arabic. Punjabi language was used but only in one signage. Different forms of the use of English language were highlighted like transliteration, code-mixing, direct use of English. Integration of a few foreign words and dominance of bilingualism in linguistic landscape were illustrated. This research will lead towards the opening of more dimension in this regard.enThesis