MUHAMMAD ALI ASLAM2025-08-012025-08-012016https://escholar.umt.edu.pk/handle/123456789/4286Islamic banking in Pakistan experienced a remarkable development and increasingly challenging pace over the past decade. The primary purpose of conducting this research work was to examine the major determinants that may influence the satisfaction level of Pakistani customers in the Islamic banking. Service quality, product quality and awareness level were used to measure the impact on customer satisfaction in Islamic banking of Pakistan. The research study also figured out why consumers prefer Islamic banking over conventional banking system. The study made used of a questionnaire, filled by 116 customers of Islamic banks in full by random sampling. Descriptive statistics, one sample t-test and factor analysis were employed to achieve the objectives of the study.en-USThesis