HUMNA YOUSAF2025-08-222025-08-222019https://escholar.umt.edu.pk/handle/123456789/5073In everyday life, we see a lot of brand with different market strategies. Some of them attract us while some emotionally attached only just because of their visuals and message which remind the brand so perfectly. As in today’s world branding plays a vital role in our life. People more focus on corporate identity than other things and good branding make a mark on customer mind. The visuals of brands become so memorable in the mind of customers while other are stored in the subconsciously due to the lack of visuals and message of brand. By gaining this opportunity most of the brands or successful brands who want to bring new change for the sack of market attention, do rebranding by changing their visuals or corporate identity. They bring change according to new trends and changing in demands emerging time to time or change in culture. The rapid changing in corporate identity rebranding remains a very tactical tool in the organization. By the refreshing of brand is the makeover of new market strategy because the trend of market change day by day so, by rebranding the brand it can be update the recognized the visual elements.en-USThesis