Naveed Yazdani2012-06-192012-06-192008Asian Journal of Management Sciences, 2(1), 207-230, 2008https://escholar.umt.edu.pk/handle/123456789/532The resource-based view (RBV) of the firm grew out of frustration with the structure-conduct-performance paradigm of the industrial organization (IO) view of the firm and the early RBV theorists found the IO view – that a firm’s success was wholly determined by its external environment – to be unrealistically limited and constraining. This paper is an attempt to apply the RBV of the firm to university settings and it looks at the process of Intellectual Capital (IC) formation of a university as the basis for its performance. The paper deals with the issues of IC formation, its measurement, definition of a university’s performance, its measurement and the association between the two. The paper provides an overview of the various RBV theories along with a detailed discussion on the notions of strategy, resources, capabilities, competencies and creation of competitive advantage of a firm with special emphasis on the role of human capital in sustaining this competitive advantage. While applying the RBV in Education industry, the four schools of University of Management & Technology (UMT) Lahore are studied in the light of RBV. The paper also highlights the limitations of the current study along with some of the future research implications for the human capital-RBV link.enIntellectual CapitalIndustrial OrganizationArticle