Ahmad Shaheen2013-01-022013-01-022012-07-10https://escholar.umt.edu.pk/handle/123456789/681This thesis aims to reveal the existing communication strategies used by NGOs for community mobilization and suggests some effective and improved communication strategies by analyzing practicing communication strategies for community mobilization. Communication strategy is the method and line of action developed by NGOs to mobilize the community for getting better results. Most of the NGOs use both verbal and nonverbal methods to convey their messages through community mobilizers but they find verbal communication more reliable and effective as it is simple and easy to communicate with common people in mobilization process. A community mobilizer may face different communication barriers while conducting community mobilization activity; it is his/her ability and skill how to handle the situation. Strong communication strategy is also helpful to avoid the barriers or to eliminate them. In Pakistan most of the NGOs do not have structured communication strategy for community mobilization however they would like to chalk out some methods before going into community for mobilization. While interviewing ten different community mobilizers and conducting a field visit, it was observed that they were in dire need of training and skills development programmes to reap better results The study surfaces some important suggestions for NGOs sector to improve their communication strategies for accomplishing win-win outcomes for community mobilization.enBS ThesisCommunication StrategiesCommunity MobilizationNGOThesis