MUHAMMAD AFAQ2025-12-052025-12-052020https://escholar.umt.edu.pk/handle/123456789/15271Now a days for the growth of any business we know that customer engagement is very important. So, social media marketing plays very important role for that purpose.it is very important to know that which company growth graph is in positive direction for customer engagement and which company graph is in down direction for customer engagement. The main purpose of this study to analyze that which and how many customers like and dislike the pizza brands on Facebook that is used for social media platform. So, in this study we collected one year data of selected five pizza brands. Using these pizza brand’s customer generated data we can analyze the customer behavior about any pizza brand that how much customers are engaged with any pizza brand. This engagement is analyze base on the customer generated comments and like and dislike action performed by the customer for any pizza brand pages on Facebook. So by this analyses we find that images and videos type content are more attractive than any other written content and.so it is analyze that videos or images type content provide help to engage more customer on Facebook pages. So in this study we analyze how we can measured Facebook usage for any pizza brand and we find that how pizza industry can grow their business using social media (Facebook). So with the help of this study pizza brands can plan their strategies for the marketing purpose.enThesis