Minahil Aftab2025-08-252025-08-252023-08-10https://escholar.umt.edu.pk/handle/123456789/5285The rebranding of Rangeela Rickshaw suggests a very distinct chance to give rebirth to its amazing and legendary position and it helps to better its visibility in the market. This study investigates my role in recognizing the currently existing brand and revitalize it by rebranding a plan for Rangeela Rickshaw. Process of study starts with a plan that is very clear and provides base for all the activities that will be performed in future. Regarding brand’s identity and comprehensive approach it enabled me to understand its current image and placement and it caused an analysis of perceptionen-USThesis