Sami Ullah BajwaNaveda KitchlewShrafat Ali SairKhuram Shahzad2015-08-192015-08-192015Bajwa, S. U., Kitchlew, N., Sair, S. A., & Shahzad, K. (2015). SHIFTS IN THEMES OF KNOWLEDGE MANAGEMENT FIELD–TOWARDS DYNAMIC FRACTAL ORGANIZATIONS. Science International, 27(1).https://escholar.umt.edu.pk/handle/123456789/1559Recently, (Ikujiro Nonaka, Kodama, Hirose, & Kohlbacher, 2013) have proposed a new paradigm to look at organizations. Drawing on the fractal theory of natural sciences, the authors proposed that organizations are made up of dynamic fractals that are enabled by dynamic ba’s, organizational synthesizing capability and leader’s phronesis. Furthermore, Dynamic Fractal Organizations facilitates dynamic synthesis of knowledge exploitation and exploration, which is essential for becoming sustainably innovative and hence getting sustainable competitive advantage in the knowledge economy. The present article undertakes review of the literature on the theme of exploration and exploitation and prposes that shifts in (1) ontology of knowledge, (2) operational orientation of exploration and exploitation, and (3) distinct KM systems to holistic design of organization, have dovetailed the conception of dynamic fractal organization. The proposed dynamic fractal organizational design has opened foray of scholarly debate by knowledge researchers in the years to come. The current paper has made an initial attempt in this regard.Article