Khalid, Abdul Manan2017-11-012017-11-012016https://escholar.umt.edu.pk/handle/123456789/2185Supervised by:Dr. Mumtaz Hasan MalikWhen we talk about menswear, good fit and clean look are the key points to success for a brand to survive. It is significant to pay attention to every little detail where menswear is concerned, so that they can make them look truly stylish. It is necessary for a brand to fix their size system to achieve a customer's trust and satisfaction. A good fit can only be achieved through actual sizing structure of the body. Unfortunately there is no size system in Pakistan and standard sizes are followed through perception in today’s huge garment industry. Good fit is only possible when you have comprehensive research on the society, their living style, eating habits, environment, weather etc. In last few years, there has been a bigger demand of menswear ready-to-wear garments but no substantial study has been carried out in terms of good fit and to develop a proper size system to satisfy the customer. Garment manufacturing companies have developed sizes either on perception, through data in form of surveys, thorough customer’s feedback or basic pattern grading systems. Brands frequently experience customer dissatisfaction resulting insufficient sales and profit due to non-existence of proper size system. Although sizing problem specifically in menswear is the key to success and concern for the garment industry, but unfortunately neither the government nor the industry has supported or funded for exploration to cultivate sizing system or size charts for gigantic growth of industry. The objective of this research was to develop a standard size for men to facilitate industry for forthcoming structure of development of size charts through anthropometric study for the purposes of understanding human physical variation in relation with the sizes perceived and followed by menswear brands in Pakistan. Today, anthropometry plays an important role in industrial design, clothing design, ergonomics and architecture where statistical data about the distribution of body dimensions in the population are used to optimize products. Changes in lifestyles, nutrition, and ethnic composition of populations lead to changes in the distribution of body dimensions and require regular updating of anthropometric data collections. Through this research measurements of 150 men were taken and documented in a size chart individually. Size range was made through the data collected and then segregated size category was obtained. Then the each category was analyzed and the average size was obtained. The data collected and the recommended sizes are just for future reference for study. But size changes after a couple of years because of change in diet, activities, socio- economic and environmental conditions. The same sizes may be studied and update accordingly. The research target is to work and explore theories to develop sizing system for further improvement. It will facilitate the clothing companies to develop accurate sizing chart which will facilitate them to achieve good quality clothing with a best fit. This will lead to the customer satisfaction that is much needed to improve sales and growth of garment manufacturers.enBrands frequentlyResearch measurementsMS ThesisThesis